Its all about sex, drugs and rock and roll..but what about rum? You can now count Barcardi as a record label by testing the waters signing a 360 with legendary dance music makers Groove Armada.
The one year partnership gives Groove Armada the ability to record a 4 track EP and Barcardi to consider lusing their music throughout their commercials for upcoming global campaigns. It also will see the band playing Barcardi events around the world starting with an appearance on April 19 at Miami's Bayfront Park Amphitheater.
This is definitely a step in the right direction...whose next?