Lead singer of The Rakes has taken the trail of singer turned model and is now the face of Fred Perry for the company's 2007 global campaign.
Richard Martin (head of Marketing for Fred Perry worldwide) said:
"It made sense to work with The Rakes as we know the band are big fans and wear our product. I think they typify the spirit of Fred Perry... both never follow the crowd and are distinctive in look and sound."
Their single "We Danced Together" (which is fucking brilliant) comes out in the UK March 12th. As for the US, the band was on V2 so who knows where their home will be :(
NY Broad x