import/export...and everything in between

Monday, October 01, 2007

Radiohead's New Record For 45p?!

Radiohead never cease to amaze me with their "fuck the system" attitude. This time around they've revolutionized the art of cutting out the middle man and are releasing their album "In Rainbows" on October 10th. No promotion, no record label...all they have is a URL to purchase and the viral spread of the link.

So far, just about everyone knows about the release...I think they did pretty good on this one.

You can pay whatever you want for the record (they is just a 45p charge for processing) and there is also a gorgeous physical package with the CD, 2 pieces of vinyl, etc.

It looks a little something like this:

9 days and counting...

1 comment:

IFB said...

So Radiohead can cut out the record company "middle man" but even they can't cut out the credit card companies. That's the next step, I hope.

Also, here in the US we have higher credit card interchange rates than they do in the UK. So what will cost them about 90 cents US will cost us more like $2, no matter what.

This is an issue I've been trying to raise awareness about through the website -- interchange is the least-known major card fee. But maybe Radiohead will help change that?